Global Natural Hair Care Product Market size was valued US$ XX Bn in 2019 and the total revenue is expected to grow at 4.1% from 2020 to 2027, reaching US$ XX Bn.
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Global Natural Hair Care Product Market Overview:
Growing awareness associated with the aids of natural hair care products is one of the main factors powering market development. Most of the natural hair care products have antioxidants that contain Vitamin E, which offers nourishment to the scalp & endorses hair growth. Harmful effects of using chemical-based shampoos & conditioners, like bad hair quality & rough scalp, have goaded customers to opt for natural products. Customers have become part savvy & they avoid picking products that contain sulfates, parabens, mineral oil, & alcohol, thus increasing the demand for natural hair care products.
Millennials are one of the prominent customer section for natural hair care products. According to the MMR Asia Cosmetics report study, in 2017, globally, close to 56 percent of millennials & Gen X dynamically accepted natural beauty & grooming products due to rising awareness regarding chemical-free products. Moreover, close to 40 percent of the change in the buying decision of the customers has changed because of the natural element listing on the packaging. Moving customer perception towards natural ingredient based products in the cosmetic & personal care area is estimated to increase demand for natural hair care products in the global market.
Firms operating in the natural hair care manufacturing have been seeing rebranding & new product introductions & emphasizing on rising concerns, like hair fall, dull hair, lack of hair volume, & thinning hair, which is driving the development of the market. Natural haircare brands, therefore, seek customers through products offering a solution in the long run. For example, in 2017, dpHue haircare brand introduced apple cider vinegar scalp scrub with pink Himalayan sea salt featuring natural ingredients, like avocado oil, aloe vera, & apple cider vinegar, which aids in removing dead skin cells & rebalancing the scalp’s pH.
The active approach of customers in purchasing & moving to complex hair care regime, with using pre-shampoo mask, after shower hair gel, hair shampoo, & conditioners, is making brands to transform, develop, & market innovative natural products to keep pace with such customer dynamics. For example, in 2017, Bumble & Bumble, a beauty brand, introduced Bb Hairdresser’s invisible oil balm-to-oil pre-shampoo masque covering a mixture of six natural oils, like coconut oil, argan oil, macadamia nut oil, sweet almond oil, safflower seed oil, & grape seed oil, for conscious customers.
Coronavirus had a severe effect on the beauty & personal care industry. Store closures owing to stay home & lockdown actions implemented by the government across the globe have resulted in grim values, with sales reducing considerably from February 2020. The pandemic situation has motivated people to spend more sensibly & avoid frivolous purchasing.
End use Overview
The women section led the market & accounted for 72.6 percent share of the global revenue in 2019. This segment is anticipated to maintain the lead during the forecast period due to the rising preference for natural hair care products to challenge hair related problems, like dull hair, hair fall, hair coloring, damaged hair, & split ends. According to the MMR report study in 2018, 50 percent of American women choose natural products & are aware of buying when it comes to scalp & skin application.
Distribution Channel Overview
Offline distribution channels dominated the market & accounted for 79.1 percent share of the global revenue in the year 2019. Brick & mortar stores counting independent brand stores, departmental stores, multi-brand outlets, & hypermarkets are quick to launch famous natural beauty products in the market & offer limited deals to their consumers, thereby increasing the sale growth. These stores have been concentrating on offering natural & chemical-free category set-up to pique consumers’ interest & provide them with a facility to choose from many brands before making a purchase. For example, in the year 2018, the Sephora premium outlet introduced a clean beauty category unit, which are free from parabens, sulfates, & phthalates.
Global Natural Hair Care Product Market Regional Overview
Europe region dominated the market for natural hair care products & accounted for 38.2 percent share of the global revenue in the year 2019. Rising demand for natural products & cosmetic brands which are substituting synthetic chemicals with natural ingredients is the main factor in powering the market development in the region. Europe, being the largest beauty & cosmetics region, opens doors of opportunities for many natural cosmetic manufactures. As per the European trade association for the cosmetics & personal care industry, in 2018, the beauty & cosmetics market size was valued at $ 94.0 Bn. The high awareness of manufacturers in European countries like Germany & France, is estimated to drive natural hair care products.
The Asia Pacific is projected to the fastest-growing market for natural hair care products during the forecast period. The inclination of customers towards natural products is estimated to shoot up demand for natural products, especially in emerging countries, like India & China. Numerous startups have been beating into the natural hair care & cosmetic products market in the region. For example, in 2016, Tvakh, an Indian startup, started delivering total natural hair & skincare products to invite ingredient-conscious customers.
Global Natural Hair Care Product Market Competitive Landscape:
The objective of the report is to present a comprehensive analysis of the Global Natural Hair Care Product Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Natural Hair Care Product Market dynamics, structure by analyzing the market segments and project the Global Natural Hair Care Product Market size. Clear representation of competitive analysis of key players by Distribution Channel, price, financial position, Distribution Channel portfolio, growth strategies, and regional presence in the Global Natural Hair Care Product Market make the report investor’s guide.
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Global Natural Hair Care Product Market , By End Use
Global Natural Hair Care Product Market, By Distribution Channel
Global Natural Hair Care Product Market, by Region
• North America
• MEA & Africa
• Latin America
Global Natural Hair Care Product Market Key Players
• Procter & Gamble
• NatureLab Tokyo
• Estee Lauder
• Mama Earth
• St. Botanica
• John Master Organics
• Phyto Botanical Power
• Amazon Beauty Inc.
• Organic Harvest.
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